Named by Governor Macquarie for his wife whose maiden name was Campbell, Campbell Town in northeast Tasmania lies on the Midland Highway which runs between Hobart and Launceston. It is in the centre of an agricultural area, producing beef and notably wool. World-record wool prices have been set at the Campbell Town wool auctions. Timber is also important in the area.
The town is steeped in history, with many of its buildings classified by the National Trust. There is a self-guided heritage walk and the museum depicts early colonial life in the area. The town was the birthplace of Harold Gatty, navigator on the first round-the-world flight, and there is a memorial to him in High Street. The Midlands Show, held at Campbell Town showground, is the oldest continuous one in Australia.